--> Cell phone companies. T-Mobile. Alltel. Verizon. . . Cingular- "raising the bar" with the "fewest dropped calls". A short while ago, I used to be a Cingular customer. When I signed up I chose a two year contract. Worst two years ever. Two years bound to a pain inflicting company. Cingular may not drop your calls, but they sure do charge for roaming. I would rather have my call dropped and know that I had no service, than get charged $300 every month for roaming. And if I began roaming while I talking on my cell, there was no kind of warning system. No beeping or blinking of any kind to warn me to hang up because of astronomical charges quickly accruing on my account. I would unknowingly talk and roam everyday. And pay for it.
Furthermore, I would roam in places that should have gotten adequate service. I mean, this is Boston, a metropolitan city. Not middle-of-nowhere Wisconsin cow fields.
And as for this so-called bar that is being raised- I do not think it is being raised above and beyond to superior service. But rather, it is slowly being raised to where service should have been to begin with. In my own apartment, my phone would rotate between one bar and no service. Cingular should work on raising that one bar I had, to five whole bars- full service. Once they accomplish the task of literally raising customer's bars, they can use the slogan "raising the bar" and mean it.
Now that my two years are over, I have Verizon. I get service everywhere. Moreover, Verizon has no roaming. And since I've had Verizon, none of my calls have been dropped.
And that's not gossip, it's fact.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication