- To learn from other groups on how they are approaching their designing WOM marketing program assignment
- To understand persuasive appeals in writing proposals
Content & Activities:
- Instructor Meetings with Groups.
- Discussion about building a case for action in project proposals
· No class on Friday (canceled due to presidential inauguration).
· E-mail me first draft of DWOMP proposal. for Friday, March 30th.
· Next class is Tuesday, April 3.
o Prepare outline for presentation.-->
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University