Tuesday, March 27, 2007

Class 21 Agenda: Workshop DWOMP Process

Learning Objective(s):
  • To learn from other groups on how they are approaching their designing WOM marketing program assignment
  • To understand persuasive appeals in writing proposals

Readings for This Class:

  • None.

Content & Activities:

  • Instructor Meetings with Groups.
  • Discussion about building a case for action in project proposals

To Do (for next class):

· No class on Friday (canceled due to presidential inauguration).

· E-mail me first draft of DWOMP proposal. for Friday, March 30th.

· Next class is Tuesday, April 3.

o Prepare outline for presentation.

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