Class 21 Agenda: Workshop DWOMP Process

Learning Objective(s):

• To learn from other groups on how they are approaching their designing WOM marketing program assignment
• To understand persuasive appeals in writing proposals

Readings for This Class:

• None.

Content & Activities:

• Instructor Meetings with Groups.
• Discussion about building a case for action in project proposals

To Do (for next class):

· No class on Friday (canceled due to presidential inauguration).

· E-mail me first draft of DWOMP proposal. for Friday, March 30^th.

· Next class is Tuesday, April 3.

o Prepare outline for presentation.

-->
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University