Welcome to the class blog for CMNU914: Special Topics in Organizational Communication Word-of-Mouth, Buzz, and Viral Marketing Communication!
In this class, students will learn about the word-of-mouth, buzz, and viral marketing industry through readings of popular press books and academic journal articles, guest lectures from leading industry figures, analysis of existing word-of-mouth, buzz and viral marketing campaigns, analysis of key companies operating in the word-of-mouth space, and learning industry best practices in designing, executing, and measuring organizationally-facilitated attempts to manage word-of-mouth and consumer generated media.
Please feel free to look through some of the prior posts from the last time this course was offered (Summer I, 2006). Also, be sure to check this blog in the future for updates about the class.
If you are a Northeastern student who would like to register for this class, please use the following course registration information:
CMNU914: Special Topics in Organizational Communication, Word-of-Mouth, Buzz, and Viral Marketing Communication
Key Number 000656
Sequence D (TF 9:50 - 11:30am)
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication