- To understand how companies engage in media planning efforts
- To determine ways for companies to integrate WOM into their media planning efforts
Content & Activities:
- Guest Lecture: Jodi Long, Consultant
- Jodi Long is a media professional with over 20 years of experience including 14 years in general management and sales management. Her background with CBS includes general management of Radio stations and a national Promotion Group. She also has experience in local and national sales management as well as account management in cross-media planning and strategy. She has a BS in Communications and Marketing from
. Syracuse University
· No class on Friday (we substituted this class for Jackie Huba’s guest visit).
· Next class is Tuesday, Match 27. The first draft of your DWOMP proposal is due Friday, March 30th.
· Continue work on your DWOMP projects.-->
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University