Friday, March 16, 2007

Class 19 Agenda: Integrating WOM Into the Media Plan

Learning Objective(s):

  • To understand how companies engage in media planning efforts
  • To determine ways for companies to integrate WOM into their media planning efforts

Readings for This Class:

  • None.

Content & Activities:

  • Guest Lecture: Jodi Long, Consultant
    • Jodi Long is a media professional with over 20 years of experience including 14 years in general management and sales management. Her background with CBS includes general management of Radio stations and a national Promotion Group. She also has experience in local and national sales management as well as account management in cross-media planning and strategy. She has a BS in Communications and Marketing from Syracuse University.

To Do (for next class):

· No class on Friday (we substituted this class for Jackie Huba’s guest visit).

· Next class is Tuesday, Match 27. The first draft of your DWOMP proposal is due Friday, March 30th.

· Continue work on your DWOMP projects.


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