Today our class finished our client presentations for our athletics and alumni wom marketing campaigns. Watching the two alumni groups present today, I realized how much we all learned from this class. If I had been presented with the problems that the athletics department and alumni department came to us with, and was asked to create a solution, I would have taken a completely different approach. Probably something considered more traditional advertising. Or else, I would have been just completely overwhelmed and would have had no idea how to begin. However, with this class almost behind me, I (and my classmates) have such a handle on contemporary marketing (specifically word of mouth).
It was so interesting to watch the presentations today. Both groups were presented with the same problem to solve. And the presentations portrayed the learning that took place in the classroom this summer semester. Each group approached the problem from a completely different angle. I knew both projects would be different, but I also expected blatant similarities. But both groups' ideas and presentations were so diverse in their approach. After the first presentation, I thought, "That is a great idea. I'm sure the next group will do something along the same lines." However, the second group came from a totally different angle. Yet both ideas were interesting and impressive.
I think that this shows how much we learned. We learned enough to cover completely different ground with the same problem. The alumni department could hypothetically fuse both ideas and use them both, because they were so different. Both groups leveraged different wom principles. We all learned enough to pick what we think is the most important and most effective.
Further, I think this project showed us all how complex a marketing campaign is. Our group was overwhelmed with research and questions, but we pulled it together and found what we needed to make a successful campaign and presentation. This project (though a burden at times) has proven to be a valuable lesson, as well as a measurement of the amount we learned. I'm glad it is over, not only because my stress can return to normal, but because I finally got to see the finished product from the other groups. Now I can't wait to see what the other athletics group did!
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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication
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