Class 23 Agenda: WOM Program Presentations to Client – Day 1 (Monday)

23; WOM Program Presentations to Client – Day 1 (Monday)

Learning Objective(s):
· To display knowledge of how WOMM principles can be leveraged in an organized WOMM program design
· To apply persuasive speaking skills when presenting to a client

Readings for This Class:
· No Reading

Content:
· Client Presentations

Activities:
· Client Presentations (Athletics)
· Athletics Group 1
· Athletics Group 2

To Do (for next class):
· No Reading
· Client presentations for Alumni group

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication