Class 19 Agenda: Student-Generated Topic [Preparing Client Proposal]

19; Student-Generated Topic [Preparing Client Proposal] (Monday)

Learning Objective(s):
· To understand elements of a written client proposal

Readings for This Class:
· No Readings

Content:
· Workshop: Client Proposals for Designing Organized WOMM Program


Activities:

· Debrief Dave Balter’s (BzzAgent, Inc.) presentation

· Meet with groups individually to review drafts of client proposals for Designing Organized WOMM Program


To Do (for next class):
· No Readings
· Bring second draft of workshop proposal based on comments discussed from Class 19.

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication