Friday, January 12, 2007

Class 2 Agenda: Citizen Marketers in the Age of Conversational Marketing, Part I

02; Citizen Marketers in the Age of Conversational Marketing, Part I







Learning Objective(s):

  • Identify factors contributing to the recent resurgence in WOM;
  • Articulate how WOM is both a set of activities and a larger philosophy;

Readings for This Class:

  • 95 Theses of the Cluetrain Manifesto
  • Citizen Marketers: When People Are the Message pp. vii-96 (Introduction and Chapters 1-4)

Content:

Activities:


To Do (for next class):

  • Create Bloglines account
  • Begin research for Evaluating WOM Program (log into Bb to access resources)
  • Read:
    • Citizen Marketers: When People Are the Message. Ben McConnell & Jackie Huba. 2007. Pages 97-134 (Chapters 5-6; CIT)
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3 comments:

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jacob said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing