Thursday, January 11, 2007

Class 1 Agenda: An Introduction to Word of Mouth and Consumer Generated Media

01; An Introduction to Word of Mouth and Consumer Generated Media








Learning Objective(s):

  • Identify factors contributing to the recent resurgence in WOM;
  • Articulate how WOM is both a set of activities and a larger philosophy;

Readings for This Class:

  • None

Content:

  • Distinguish between WOM and CGM
  • Why people engage in WOM.

Activities:

  • Take roll
  • Take out a sheet of paper. How did you learn about this class? Poll students.
    • If that person heard it from someone else, how did they learn about it?
      • Illustrate networks and pass-along.
    • Why did that person tell you?
      • Illustrate why we are motivated to engage in WOM.
  • PPT: An Introduction to WOM & CGM
  • Pass out syllabus
  • Go over assignments
  • Assign Evaluate Organized WOM Program & Company Project

To Do (for next class):


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