-->When it comes to skiing, WOM remains an extremely powerful influencer. I often completely build my entire skiing weekend plans around a single WOM episode, involving a suggestion from an individual. The All-East-Pass has provided me with a unique flexibility allowing me to ski five great mountains within New England for one fixed price. Every weekend I persevere to travel to one of these five options to accumulate the most benefit for my initial investment. However, I frequently find myself traveling to other mountains as a result of single conversations with other skiing enthusiasts. Despite the additional costs of lift tickets associated with skiing resorts that are not included on my pass, I hardly ever question the integrity of a fellow skier’s recommendation. Moreover, I have yet to have a bad experience at a mountain, which was specifically recommended by another skier. Keep in mind; most of these recommendations derive from individuals whom I have no prior relationship with, which emphasizes the strength of the suggestion. So why is it that WOM is so effective in driving skiers to different mountains? Is it that every diehard skier desires to remain “in the know” and they all take the lead of a suggestion to articulate this? Or could it be that the skier community has such a tight clandestine relationship with each individual in the community demonstrating harmonious interests with everyone in the community, and out of trust, only the legitimate recommendations are spoken. Could WOM take on the personality of both “credibility” and “influencer.” I challenge the class or any other blog viewers to come up with an industry, which reflects such a powerful influence of WOM.
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