Monday, April 23, 2007

New Study on Social Networking Sites

As we have discussed in class, there has been a resurgence of word of mouth due to a variety of reasons, one of them being the emergence of communication tools to amplify word of mouth. Some of these tools are social networking sites, such as MySpace and Facebook. These websites allow users to communicate with one another by providing information in individual profiles, while sharing personal information and allowing picture and video posting.

A recent study by The Pew Internet and American Life Project looked at teen use of these social networking sites, and the levels of privacy used by teens when allowing others to access their personal profiles. The study reported that “two-thirds of teens with profiles on blogs or social-networking sites have restricted access to their profiles in some fashion, such as by requiring passwords or making them available only to friends on an approved list.” When we discussed social networking sites in class, nearly everyone mentioned that they restricted access to their personal information, and made their profiles visible to friends only, so this information did not surprise me. What was surprising though, was that the study reported “45 percent of online teens do not have profiles at all, a figure that contradicts widespread perceptions that the nation's youths are continually on MySpace.” The article mentions that this may be caused by failure to meet minimum age requirements posted by the site. However, even sites with age requirements have very loose guidelines which allow users to lie about their age to obtain access. It seems that this resurgence of WOM may not only be caused by the emergence of these tools, but also by the fact that people are starting to use these sites at a very young age, making them part of the everyday communication system. It will be interesting to see how WOM continues to increase in popularity and become a more prominent method of communication.




-->
Tags:

4 comments:

Taslim said...

Wow, I am too shocked by this number. It would be interesting to see the distribution of ages within this category. Are more older teens not having profiles because they didn't catch on to the craze at an earlier age? Or more young teens because of parental rules or because they have been taught of the "dangers" of sharing too much personal information online.

Pik Ting said...

The number was also surprising to me because almost every teen I know has his/her own profile! Does the survey mean now teen is smart about the internet safety?

jaya said...

Nice to your read your blog about online friends. You can find more friends in online to get new ideas about anything in and around the world. Indian Friends Online are dominated in this online community to reach you goal.



Indian Friends Online Community


Social Network website


Make Money Online

Anonymous said...

replica louis vuitton bags for sale.
replica Mahina Leather handbags for sale.
replica louis vuitton antheia for sale.
replica Monogram Canvas for sale.
replica Monogram denim for sale.
Cheap Monogram Macassar Canvas for sale.
Replica louis vuitton monogram multicolore for sale.
replica Monogram Purses for sale.
replica Monogram Purses for sale.
replica Monogram Vernis bags for sale.




imitation louis vuitton bags for sale.
cheap louis vuitton antheia for sale.
replica Mahina Leather for sale.
replica Monogram Canvas handbags for sale.
replica Monogram denim handbags for sale.
Replica Monogram Macassar Canvas for sale.
Replica Monogram Multicolore for sale.
replica louis vuitton Monogram Vernis for sale.
replica louis vuitton Monogram Purses for sale.



louis vuitton replica for sale designer handbags.
replica louis vuitton antheia for sale.
replica Mahina Leather handbags for sale.
replica Monogram Canvas for sale.
replica Monogram denim for sale.
Cheap Monogram Macassar Canvas for sale.
Replica louis vuitton monogram multicolore for sale.
replica Monogram Purses for sale.
replica Monogram Purses for sale.
replica Monogram Vernis bags for sale.