Our semester is now complete and I would like to announce that our final blog postings will come from five of our students reflecting on their own word of mouth episodes throughout the term. As part of a class assignment I asked students to record, via a web-based survey, three conversations they had about an organization, brand, product, or service. They then wrote a 500-word essay about any patterns they noticed in their own WOM communication practices.
I have received permission from each of the students to post their brief essays (in alphabetical order):
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University