Class 23 Agenda: Workshop DWOMP Proposal

Learning Objective(s):

• To learn from other groups on how they are approaching their designing WOM marketing program assignment
• To understand persuasive appeals in writing proposals

Readings for This Class:

• None.

Content & Activities:

• Instructor Meetings with Groups to debrief proposal drafts.
• Discussion about building a case for action in project proposals

To Do (for next class):

• Prepare presentation. Dress rehearsal on Friday’s class (same room).
• Classroom Change for Tuesday’s class: 272 F West Village

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University