- To learn from other groups on how they are approaching their designing WOM marketing program assignment
- To understand persuasive appeals in writing proposals
Content & Activities:
- Instructor Meetings with Groups to debrief proposal drafts.
- Discussion about building a case for action in project proposals
- Prepare presentation. Dress rehearsal on Friday’s class (same room).
- Classroom Change for Tuesday’s class: 272 F West Village
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University