Tuesday, April 03, 2007

Class 23 Agenda: Workshop DWOMP Proposal

Learning Objective(s):
  • To learn from other groups on how they are approaching their designing WOM marketing program assignment
  • To understand persuasive appeals in writing proposals

Readings for This Class:

  • None.

Content & Activities:

  • Instructor Meetings with Groups to debrief proposal drafts.
  • Discussion about building a case for action in project proposals

To Do (for next class):

  • Prepare presentation. Dress rehearsal on Friday’s class (same room).
    • Classroom Change for Tuesday’s class: 272 F West Village
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