I was watching the news tonight and it so happened to have a segment on Beyonce's new diet fad: the Lemonade diet. The woman reporter had mentioned that through Word of Mouth, this diet has become quite popular ...amongst whom? Well, that is what I wondered. The broadcast was vague on which audiences this particular diet appealed to. "Beyonce Diet - Behind the Scenes of Beyonce's Diet Plan." - is the name of the article to Beyonce's 20 pound drop trick.
The woman reporter then ventured to say something to the likes of, "Well, this new Lemonade diet drops pounds quickly, but is it safe?" -- The classic question that any healthy human being can answer themselves: "Of course not, it's a liquid diet; no protein, etc."
It irked me how a credible source on the same newscast (I believe she was a doctor/nutritionist) listed the negative points to the diet; she described some side effects that occur while on the diet: irritability and fatigue. This goes to show how much power and authority a famous star has; to the point where people do something they know is bad for their body anyway, but if Beyonce of all people tries it out, so should you! Talk about famous-person testimonial for a fad that no one in their right mind would try out if some ordinary person were to come out with some other "fruity liquid diet."
So what does this have to do with Word of Mouth? It simply shows how conversation is merely created to reel in the everyday person. We learned in class about WOM Creationists -- with the Forehead marketing and Paris Hilton and Carl's Jr. Well, here we go! There's more talk about Beyonce and her new movie (which is also another form of advertisement), than the actual diet. Beyonce is drinking lemonade for ten days and losing 20 pounds, let's all line up and do the same! But, look here, negative WOM comes into play when the news has a segment saying it's not healthy for you.
Intersting how there is a two-in-one occurence going on. Beyonce and her diet vs. Beyonce and her new movie. I wonder if there was more positive WOM for the diet or for the movie. By the looks of it, I don't feel neither succeeded all too well.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Northeastern University