Class 12 Agenda: Practitioner Perspective: A Client’s View On Selecting WOM Marketing Companies

Class 12 Agenda: Practitioner Perspective: A Client’s View On Selecting WOM Marketing Companies

Learning Objective(s):

• To identify key phases of consulting engagement
• To learn what is involved in selecting a WOM service provider from the client’s perspective

Readings for This Class:

· A Note to New Consultants. Bruce Henderson. 1970s. Pages 1-3. (Bb)

· How to manage connected marketing. Martin Oetting. 2006. Pages 232-266. (Bb)

Content & Activities:

• Complete two EWOMP case presentations
• Basic Consulting Framework
• Presentation of what’s involved from a client perspective in selecting a WOM program service provider
• Brian Kenny – VP of Marketing & Communications
• Ann Comer – Associate Director, Marketing Programs
• Alyssa Meritt – Associate Director of Interactive Marketing
  

To Do (for next class):

• No Readings

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