Friday, February 16, 2007

Class 12 Agenda: Practitioner Perspective: A Client’s View On Selecting WOM Marketing Companies

Class 12 Agenda: Practitioner Perspective: A Client’s View On Selecting WOM Marketing Companies

Learning Objective(s):

  • To identify key phases of consulting engagement
  • To learn what is involved in selecting a WOM service provider from the client’s perspective

Readings for This Class:

· A Note to New Consultants. Bruce Henderson. 1970s. Pages 1-3. (Bb)

· How to manage connected marketing. Martin Oetting. 2006. Pages 232-266. (Bb)

Content & Activities:

  • Complete two EWOMP case presentations
  • Basic Consulting Framework
  • Presentation of what’s involved from a client perspective in selecting a WOM program service provider
    • Brian Kenny – VP of Marketing & Communications
    • Ann Comer – Associate Director, Marketing Programs
    • Alyssa Meritt – Associate Director of Interactive Marketing

To Do (for next class):

  • No Readings

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