Tuesday, March 28, 2006
Laying It All Out: First Draft of Course Schedule for WOM Marketing Course
OK, I've got my learning objectives now. I know how much time I have. I've got the topics I want to cover and the assignments. I even received some valuable feedback on what I've done so far. Next, I lay it all out in the course schedule (click to open a PDF version of the image above).
This is just a first draft of course. It may change based on the schedules of the guest lecturers whom I want to invite. A trick of this summer schedule is that it's four days a week over 7 weeks so everything is really compressed. This factor will affect how many, and the complexity level, of the readings I will assign for the students, which will be the subject of a future post.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication