Thursday, March 09, 2006

Building A Course on Word-of-Mouth, Buzz, and Viral Marketing Communication

Over the next few weeks I will be blogging about my preparations for my new special topics course on word-of-mouth, buzz, and viral marketing communication.

The goal is to provide students and anyone else who is interested a sense of my thinking in designing the course and to invite comments to help make the course a better learning experience.

It begins now...


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