Building A Course on Word-of-Mouth, Buzz, and Viral Marketing Communication

Over the next few weeks I will be blogging about my preparations for my new special topics course on word-of-mouth, buzz, and viral marketing communication.

The goal is to provide students and anyone else who is interested a sense of my thinking in designing the course and to invite comments to help make the course a better learning experience.

It begins now...

-->
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication