Monday, April 30, 2007

Reflecting on Your Word of Mouth Communication Episodes

Our semester is now complete and I would like to announce that our final blog postings will come from five of our students reflecting on their own word of mouth episodes throughout the term. As part of a class assignment I asked students to record, via a web-based survey, three conversations they had about an organization, brand, product, or service. They then wrote a 500-word essay about any patterns they noticed in their own WOM communication practices.

I have received permission from each of the students to post their brief essays (in alphabetical order):
Kait Falconer
Andrea Manners
Anne McGrath
Holly Jackson
Taslim Sidi
Feel free to comment!