Friday, January 12, 2007

Class 2 Agenda: Citizen Marketers in the Age of Conversational Marketing, Part I

02; Citizen Marketers in the Age of Conversational Marketing, Part I







Learning Objective(s):

  • Identify factors contributing to the recent resurgence in WOM;
  • Articulate how WOM is both a set of activities and a larger philosophy;

Readings for This Class:

  • 95 Theses of the Cluetrain Manifesto
  • Citizen Marketers: When People Are the Message pp. vii-96 (Introduction and Chapters 1-4)

Content:

Activities:


To Do (for next class):

  • Create Bloglines account
  • Begin research for Evaluating WOM Program (log into Bb to access resources)
  • Read:
    • Citizen Marketers: When People Are the Message. Ben McConnell & Jackie Huba. 2007. Pages 97-134 (Chapters 5-6; CIT)
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1 comment:

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