The power of consumer generated media was widely used and explained in class and, in my opinion, very well oriented into aspects of several of the NU Alumni and NU Athletics projects we wrapped up today. I came across an article today that I felt articulated the power of CGM in creating what I would call "amateur celebrities." My personal definition of this would be along the lines of making the average Joe a celebrity for no distinct reason other than the fact that they created a popular piece of CGM. I wrote my first blog on two guys who are currently becoming increasingly popular due to their self promotion through their websites and blogs. CGM is taking that to the next level. I am beginning to feel like a CGM is worth a thousand blogs - to borrow from an old phrase. You Tube is increasingly becoming a premiere venue for CGM and it is clearly articulated through the Dancing "It Boy" article linked above.
Judson Laipply never expected that his joke of a video would wind up giving him all the popularity that has ensued. As a motivational speaker, he admits that his piece of CGM has given him the chance to make career moves, although he remains skeptical. The point I have grasped from all this, however, is that no matter what happens, people have clung to this little piece of CGM for a reason. It was not thrown at them, it was not pushed in anyones face, but merely sent around the internet and winding up on You Tube because people accepted it. This kind of self-promotion marketing, whether intentionally or unintentional, is something I questioned in that very first blog. I am very pleased to see that while no one commented on the original posting with their ideas (I think we were still getting acquainted to the blogging system) I was able to complete this course and come up with an answer of my own. So I'll finish my last blog post with a simile for everyone - CGM is like TV for WOM.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication