Saturday, June 17, 2006
One of the main components of the music industry is word-of-mouth. With this class, I have been able to learn about several different types of WOM, and it is instinctual for me to try to apply these concepts to the music industry.
One particular website that I have found within the last year, Pandora, allows for fans to learn about other artists that are similar to music they already like. This site allows for you to enter in an artist’s name that you like, and then a playlist will be generated by the website. The list begins with a song by the artist you typed in, and then following this song, there are several other artists that are played that have a similar sound to the original one that you are interested in. For example, when I clicked “Create A New Station” and typed in “Zero 7," a song titled, “I Have Seen” from their album “Simple Things” begins to play. Then following this song, is a song entitled “I Am” by “Lina.” When listening to the songs, I had never heard of the band "Lina," and as a result, I am able to listen to the song, rate the song, create a new station with this artist as the focal point, buy the album, and also buy the individual song. In addition, by creating the "Zero 7" station a long time ago, I received an email from Pandora telling me that "Zero 7" had released a new album and that I could go to their website and listen to it.
Not only does the website allow for music fans to become interested in other musicians that they have not heard of, but the way that I personally found out about it was through word of mouth. A friend of mine passed on the website to me, and since, I have passed it on to several other music fans that I know! From a bit of research that I have done, I did not find advertisements for the site, but have found that it has mainly just been passed on from one music fan to the next! I highly recommend this site to you if you like learning about new musicians and a site which can lead you to over 10,000 new albums!
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication