Monday, June 19, 2006
CSN Corporate Blog
So a couple weeks ago after we had the lecture from Jim Nail about how to handle negative WOM on corporate blogging I pitched the idea to my co-op company, CSN Stores, of creating a corporate blog. I put together a lot of information for them about various companies who have employed corporate blogging in the past, as well as a number of guides and suggestions for starting and maintaining corporate blogs. I am proud to say that they were very excited about the idea and they thought it would fit in well with our corporate culture.
CSN Stores is a sepcialty retailer that focuses on niche markets in order to offer the widest selection and best service. The idea behind their corporate strategy is that by specializing in several markets instead of having a giant superstore they can specialize and carry the largest selection in each market. I've worked with them for about a year now and it is incredible how much and how quickly the company has grown. If you're looking for dorm furniture or any furniture for that matter they have an incredible selection. Also they have a huge Racks and Stands store which has all sorts of cool and convenient ways to store CD's, DVD's, etc. (very useful when you are trying to save space in your apartment). Another really cool thing about the company that most people don't know is that if you call into the customer service line and ask for a discount they will almost always give you one. They also participate in price matching which means that if you find a product on a website you don't trust but it is the cheapest price you've found, you can call into customer service and they will match the price for you.
Just another note concerning the company, I know they are still accepting co-op's for the co-op round starting July 5th (The day after the 4th of July unfortunately). The work can be a little tedious at times (very repetitive depending on the project you are assigned) however everyone is really young and they frequently have free open bars, free lunch, celtics/red sox/bruins tickets throughout the year, and they pay very competitavely especially for a communications co-op. I know a couple people in class are stuck for co-ops for the next round so if anyone would like their contact information let me know and i can get it to you.
Anyway, I am very excited about the prospect of helping CSN design a corporate blog. In case anyone is interested I found some really great resources on corporate blogging on the Cymfony Knowledge Center website if anyone needs any information on blogging or is just interested in learning more; you should definately check it out.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication
Posted by couture at 2:07 PM