Friday, June 09, 2006
BzzAgent & Take5
Rather than approaching the topic of yesterday's guest lecture by discussing the controversial "cost", I will begin with my enthusiasm for what Dave Balter spoke about. After working on BzzAgent over the past month (for the WOM marketing program), I was excited to hear what Dave Balter had to say regarding the company which he created. In my opinion, the lecture far exceeded my expectations due to his openness, personality and the information which he passed along to us. What caught my attention the most was of course... none other than the fabulous Hershey's Take5 candy bar.
I actually recall being given several miniature versions of the candy bar about a year ago, enjoyed what I had eaten, but didn't think twice about the fact that I was being involved in a campaign. I was really amused by what Dave said, because he used Arnold Worldwide in his conversation. It became apparent that Arnold used BzzAgent to help promote the Take5 candy bar. Personally, I felt that BzzAgent had been slighted, especially when I looked over all of Arnold's achievements. BzzAgent helped distribute over 1.42 million candy bars, and "supported and enhanced the overall 'taste and believe' campaign". I never would have thought about candy bars in terms of having more potential than others, but it clearly makes sense. I mean, who doesn't love Twix! (even defined in Wikipedia)
In a more serious tone, I thought what Dave said about the fact that new media today doesn't have outlets was intriguing. The ways he connected commercials to the television, and audio to radio were so obvious, yet when he described today's media, I myself had trouble finding outlets.
I know several people had questions as to how to become a BzzAgent, so I thought I would make it easier for you by including the link here.
WOM, Buzz, & Viral Marketing Communication