Sunday, June 25, 2006
The Biggest WOM Event Ever
We have all become very familiar with the Word of Mouth Marketing Association (WOMMA) over the duration of our course. Recently they held the biggest WOM event ever in the history of mankind over in San Francisco. I thought it would a great post to just overview some of the great happenings in WOM marketing that occurred at this conference. The conference was held last week from June 20th-21st, and it featured presentations from leading WOM moguls in the field such as Robert Scobel and Shel Israel (authors of Naked Conversations), Jackie Huba (Creating Customer Evangelists), Ed Keller (The Influentials), and Emmanuel Rosen (Connected Marketing). Also, the event had tons of how - to workshops on building WOM programs along with the many other parts of WOM marketing that we have covered in class. Furthermore, 16 case studies from top companies were presented to illustrate the effectiveness WOM has had in the past year. In addition I thought it was interesting to see that some of the sponsors included, Brains on Fire and Cymphony.
Robert Scobel and Shel Israel lead the much anticipated keynote address, and as you can imagine, they included their two cents about WOM and in particular, blogging. They concluded their presentation by saying, the "dawn of blogging was fostered by the building of the social network and build tools, the Enron backlash, and a dissatisfaction with what they called committee based marketing" (WOMBAT Blog). From reading the WOMBAT, it seems like "The Biggest WOM Event Ever" went pretty well, and it has received a lot of positive feedback. I think WOMMA has served a great purpose to unite professionals using WOM marketing, and help the field to reach higher levels. Also, our own Dr. Carl has certainly had a terrific impact on WOM by teaching this insightful class (among his countless other works). I wish we could have taken the field trip to city by the bay, but regardless we have had some great experiences with the superb speakers that have visited our class and the projects we have completed. Congratulations to all of us!! WAHOOOOOO! Have a great summer everyone!
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication