--> Since this class began, I have been much more conscious of the “blogging world” and the natural ability to create a buzz among groups of people. Recently, I was paging through my weekly Billboard and found myself caught by an article entitled “Blogging Enters The Wireless World.”
I began reading and found that Sprint is offering a “mobile blogging service” called “BlogStar.” Here, Sprint gives celebrities a phone and sets up a blog page where the stars can send pictures, videos, and text messages to post directly onto their blog. Their fans can then sign up for the cost of $5.00 a month and access the site. They also “receive alerts when new posts are uploaded, to which they can leave replies and discuss with other subscribers.” The program allows for the fans to both receive the posts and respond directly from their phone or their computer.
From the information I have obtained so far in this class, I can’t help but think this idea has a great future! It allows for the celebrities to directly reach thousands of fans while simultaneously, the fans to feel like they’re close and in direct contact with the stars. For the fans, who I am assuming will be teenagers, they will be able to turn to their friend and squeal, “I just got a text message from Nick Lachey! Oh, and a picture too!”
In addition, it allows for fans to feel as if they are closer to each other and more connected. Since they can post and respond to the text messages received, relationships will form over this new internet/mobile media. The word of mouth will spread through the halls of high schools as fast as the latest prom gossip.
Do you think this new service will succeed?
Sidenote: Microsoft Word doesn’t recognize “blog” and “blogging” as a word.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication