Today in our WOM class, the term “forehead marketing” was brought up; painting yourself as a way of advertising. This immediately reminded me of a gentleman I once saw on the Conan O’Brian Show. This man had permanent tattoos on his body of brand names and advertisements for companies that were paying him to do so. It makes me wonder, is this really the next step to advertising? We already walk around with brand names displayed on our shirts, pants, bags, sunglasses, and hats. Now, it has grown to getting these brands tattooed on our bodies.
This phenomenon instantly made me connect humans to two things: racecars and cows. Perhaps soon we will be walking around not only wearing the brands or talking about them, but literally branded with these advertisements. Will my face soon become the colors of Tide? Do the more brands we have make us a better person, as the more advertisements a racecar displays suggests they are a better driver? The second connections, cows, is a bit more bleak. A herder brands his cows with a symbol that signifies his ownership of them. Is it safe to say that we will soon be “owned” by companies that choose to brand us with their names and logos? From the looks of the man on Conan, it does not seem too unlikely. I fear that the future of humans will be walking, talking billboards.
Perhaps the fact that we still wear clothes, hats, shoes, etc. with logos on them, and some of us (not just the man on Conan; people with band tattoos, tattoos that are renditions of famous artists’ paintings, song lyric tattoos perhaps) suggests that WOM has yet to really make its mark in marketing and advertising and I think it really needs to get a move on before we all turn into racecars and cows.-->
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