--> Since the beginning of class we have been talking about how traditional ads aren't reaching the general public anymore. We discussed that since we are already constantly bombarded with ads( whether it be on TV,online, on billboards) we have learned to tune them out.
However this weekend I was in NYC and from the moment I stepped on the street, street marketers were surrounding me, begging me to buy something. Much of the day was like this street marketers trying to get my attention, and me constantly ignoring them. But, upon entering Times Square I realized something. What would Times Square be without giant, flashing ads on every building. Part of the allure of Times Square is seeing the flashy ads trying to market a new product/service, promote celebs, etc.
As much as I don't like advertisments, I would hate to one day enter Times Square and notice that they had all been taken down and turned off because it is perceived by many that this traditional marketing is constantly being ignored by people and wasting money for the companies who pay for them. I'll be the first to admit that I can't remember half the ads that flashed before my eyes, but it was so exciting to be in the heart of Times Square surrounded by them.
In any event, I wouldn't mind seeing TV and radio ads go, but as far as the ads in Times Square are concerned, I feel as though its what makes Times Square, well Times Square.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication